Global Social Media & Community Manager - Corporate Audience

Global Social Media & Community Manager - Corporate Audience

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A KEY ROLE TO SHAPE AND DRIVE OUR GLOBAL SOCIAL MEDIA STRATEGY FOR THE CORPORATE AUDIENCE

Joining this role means stepping into a fast-moving, ever-evolving environment where you directly shape how Michelin connects with its corporate audiences worldwide.

From Michelin Group's flagship LinkedIn account to the Executive Committee's social presence, you will shape how Michelin tells its corporate story, builds influence and engages its audiences worldwide.

This is a dual role by design: both strategic and hands-on. You will define the vision, bring it to life, measure its impact, and continuously optimize to go further.

YOUR MISSION: DEFINE, ENGAGE, AND AMPLIFY

Define and lead the editorial strategy for the corporate audience

• Build a deep understanding of the corporate audience and its communities.

• Define editorial and activation guidelines aligned with Michelin's global communication strategy.

• Ensure consistency of messaging, formats and tone of voice across all platforms and geographies.

• Continuously adapt the strategy to evolving audience behaviors and platform trends.

Turn strategy into impactful corporate content

• Own Michelin Group's corporate LinkedIn account, defining its editorial direction and ensuring it remains the Group's flagship platform for corporate communication, reputation and thought leadership.

• Lead the planning, creation and publication of content for Michelin Group's LinkedIn account, aligning business priorities, corporate communications and audience expectations.

• Produce or oversee the production of social media content dedicated to the corporate audience across formats and platforms.

• Shape and enrich the global editorial calendar, aligning with key communication moments, campaigns and corporate priorities.

• Manage external partners, agencies and freelancers for content production.

Lead executive visibility and thought leadership

• Define and drive the Executive Committee's (CEG) social media strategy on LinkedIn.

• Build trusted relationships with CEG members to identify meaningful stories, strategic communication opportunities and key business moments.

• Imagine, propose, write and publish LinkedIn content on behalf of executives, ensuring authenticity while aligning with Michelin's corporate priorities.

• Develop differentiated executive narratives that strengthen Michelin's reputation and position its leaders as trusted voices.

• Identify opportunities to amplify executive visibility through employee advocacy, partnerships and other social media engagement levers.

• Monitor executive account performance and continuously optimize visibility and engagement.

Build corporate influence and engaged communities

• Grow and nurture engaged corporate communities across all platforms and geographies.

• Drive meaningful audience interactions through publishing, moderation and engagement.

• Ensure a consistent, authentic and high-quality community experience aligned with Michelin's values.

• Activate employee advocacy, executive advocacy and other influence levers to maximize reach and engagement.

Collaborate globally, enable locally

• Work closely with global teams, Regions and Business Lines to maximize impact.

• Support local teams with clear guidelines, ready-to-use content and best practices.

• Contribute to a strong, connected and continuously improving global social media ecosystem.

• Foster close relationships with social media platforms to identify innovation opportunities, emerging features and best practices.

Monitor performance and optimize

• Track performance across corporate channels, Michelin Group's LinkedIn account and executive social media presence.

• Turn performance data into actionable insights and recommendations.

• Continuously refine content, executive advocacy and engagement strategies based on results.

• Share key insights and benchmarks to support decision-making.

• Identify opportunities to increase visibility, engagement and Michelin's corporate influence.

WHAT WE ARE LOOKING FOR

Key soft skills

• Strong team spirit and ability to collaborate in a transversal, international environment.

• Agility and adaptability in a fast-evolving context.

• Excellent communication and interpersonal skills, with the confidence to engage senior leaders.

• Curiosity, creativity and a proactive mindset.

• Ability to connect strategy, storytelling and execution.

• Results-oriented with a strong sense of ownership

Required skills & experience

• Experience in social media, content or community management.

• Strong understanding of social media platforms, corporate storytelling and thought leadership.

• Proven ability to create high-impact editorial content for senior stakeholders or executives.

• Ability to manage projects and coordinate multiple stakeholders in an international environment.

• English: C1 (international environment)

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